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Betty Lin
Creative Director
Betty Lin is the Creative Director at RLF Communications, a public relations agency. She joined RLF after serving as a Senior Creative Manager at Hanesbrands, where she was responsible for creative strategy and execution across digital platforms, including websites and social media.12
Lin has a diverse background in creative roles, having previously worked as the Creative Director for Clif Bar and as a Senior Design Consultant for Tailored Brands (formerly Men's Wearhouse). Her experience also includes founding her own design consultancy, Betty Lin Design, where she developed strategic design solutions for various clients.13
In her current role at RLF Communications, Lin is tasked with leading branding, website, video, and creative content development projects, aiming to enhance the agency's in-house creative expertise and design credibility.2