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Betty Hwang
Global Media Lead, EA SPORTS
Betty Hwang is a seasoned Global Media Strategist with a strong focus on the Gaming Industry. She possesses a diverse educational background, including studying High School, Vocal at Fiorello H. LaGuardia High School of Music & Art and Performing Arts, and earning a BA in Rhetoric & Communications, Business from the University at Albany, SUNY.
With an extensive professional history in media planning and search engine marketing, Betty has held key roles at renowned companies. She has contributed her expertise as the Former Global Media Lead at Electronic Arts (EA) under their EA SPORTS division, where she also served as Manager, Media Planning and Associate Manager, Media Planning. In her tenure at EA, Betty held positions such as Media Planner for Battlefield 5 and Search Buyer. Prior to her role at EA, she excelled as a Senior Manager, Paid Search, and Account Manager in the media industry with MEC and Mason Interactive.
