Betty Adamou

Betty Adamou is a multi-award-winning innovator and entrepreneur specializing in Gamification and Serious Games for market research and user engagement.1 She is the inventor of ResearchGames™ and founder of Research Through Gaming (RTG), a company she started at age 24.1 Adamou is also an author, having written the industry-acclaimed book "Games and Gamification in Market Research" (2018) and a poetry book titled "VLAMIS" (2023).12

As a professional, Adamou has held several notable positions:

1. CEO, Founder & Chief ResearchGame™ Designer at Research Through Gaming Ltd (July 2011 - Present)2
2. Advisory Board Member for SAGE Research Methods: Doing Research Online (April 2021 - August 2022)2
3. Associate Talent Director at Hannelius Recruitment (July 2022 - December 2022)2
4. Advisory Board Member for Regent's University London Psychology Department (February 2023 - Present)2

Adamou is also the founder of the Not Sorry Club, an initiative to inspire and celebrate unapologetic women.2 She has been recognized in the industry, being named one of the "7 Women Shaping the Future of Market Research" by Quirks Marketing Research Media in 2015.2

Beyond her professional achievements, Adamou is a mentor, artist, poet, and nature enthusiast. She is passionate about supporting entrepreneurship in young people and empowering women.1