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    Bette Fialkov

    Director of Culture & Entertainment- Head of Influencer Marketing & Entertainment Events, ex-Google

    Bette Fialkov is a highly experienced professional with a diverse background in marketing and community engagement. She studied at Woodward Academy and Duke University, where she pursued a Bachelor of Arts in Psychology, French Studies, Human Development, and French.

    Bette's career has seen her in various roles, including Director Of Influencer Marketing at Lyft, where she oversees influencer strategies and partnerships. Previously, she worked at Google as the Celebrity, Influencer, and Fashion Partnerships Manager for Hardware, and also held the role of Google+ Lifestyle And Fashion Partnerships Manager.

    Prior to her time at Google, Bette was a Community Producer at Shooger, a Marketing Associate at Perry Ellis International, and a Gearologist And Integrated Producer at Crispin Porter + Bogusky. Her extensive experience across different organizations highlights her versatile skill set and adaptability in the professional world.