Betsy Schmitt

Betsy Schmitt is a seasoned marketing and strategy professional with over 20 years of experience working with major tech companies like Google, Intuit, Microsoft, and HP as well as emerging startups. She has a profound understanding of small businesses and holds an MBA from Kellogg School of Management. Betsy excels in leveraging customer and market data to develop and launch innovative products, services, and marketing strategies tailored to meet customer needs. She is skilled in generating strategic insights, fostering collaboration among stakeholders, and implementing customer-centric programs to drive business growth.

Known for her hands-on and practical approach to addressing strategic challenges, Betsy has a track record of creating successful marketing initiatives that enhance customer acquisition, engagement, and loyalty. With a talent for bringing ideas to fruition, problem framing, market analysis, service marketing, online marketing, strategic partnerships, and small business requirements, she demonstrates a diverse skill set that enables her to drive results and deliver value.

Betsy Schmitt's educational background includes an MBA with a focus on Marketing, Strategy, and Organizational Behavior from Kellogg School of Management at Northwestern University, as well as a BA in Political Science and Art History from Wellesley College. Throughout her career, she has held key roles such as Marketing and Strategy Consultant at Arta Finance and Google, Founder of On Your Feet Foundation Northern California, Director of Strategic Marketing & Business Development at FusionOne, Group Manager at Hewlett-Packard, Product Manager at Microsoft Corporation, and Marketing Communications Specialist at Informix Software.

With a strong foundation in marketing, strategy, and business development, Betsy Schmitt brings a wealth of expertise in understanding customer needs, driving growth through innovative solutions, and cultivating strategic partnerships to optimize business outcomes.