Betsy K.

Betsy Kroon is a versatile marketing professional with a wealth of experience in content creation, editing, and proofreading. With a Bachelor of Arts degree in Print Journalism and Women Studies, she has honed her skills in crafting compelling messages that resonate with targeted audiences. She is passionate about creating copy that embodies a brand's voice and conveys the product's value, using her expertise to call readers to action. Betsy is highly detail-oriented, identifying grammar, spelling, and other style errors to ensure brand voice and tone are accurately represented. She has worked independently and in team settings, building fruitful relationships with diverse stakeholders.

Over the years, Betsy has worked for various organizations in marketing, content creation, and editing roles, including Thrivent, Olson, Regis Corporation, and WomenVenture, among others. As a former Sephora.com Product Copywriter at KNOCK Inc., she has a wealth of experience crafting web copy and editing it for clarity, tightness, and memorability. She has also worked as a content strategist and content marketing writer at Versique Consulting & Search, where she developed compelling brand narratives that resonated with audiences.

Betsy has also worked as a senior copywriter at Torrance Memorial Medical Center, where she developed messaging and storytelling that resonated with patients and their families. She has also freelanced as a proofreader at Story Stick Marketing, Augsburg Fortress Publishers, and RedBrick Health, among others, polishing copy to a high standard. With her expertise in editing and proofreading, Betsy has also worked as an editor for Project Atlas at Medtronic.

In summary, Betsy Kroon is a highly experienced marketing professional with extensive expertise in content creation, editing, and proofreading. With a passion for crafting compelling messages, she has worked across various organizations, including Thrivent and Olson, developing messaging and storytelling that resonates with diverse audiences.