Betsy Harbison

Betsy Harbison is the Chief Executive Officer (CEO) of Softrip, a company specializing in software solutions for multi-day tour operators. She took on the role in 2021, following an acquisition by private investors focused on enhancing travel technology.14 Under her leadership, Softrip has aimed to optimize its offerings and expand its customer base in the travel industry.1

Background and Experience

Betsy Harbison has a diverse professional background that spans multiple industries. Prior to her current position at Softrip, she held various roles, including managing positions in different sectors.45 Her educational credentials include studies at Harvard Business School, which contribute to her expertise in leading a tech-driven company.2

Leadership at Softrip

As CEO, Harbison oversees a team that operates remotely and focuses on key areas such as customer success, sales, marketing, and product development.1 Her strategic vision is geared towards adapting to the evolving needs of the travel industry and leveraging technology to enhance operational efficiency for tour operators.13

Betsy Harbison's leadership marks a significant period for Softrip as it continues to innovate and expand its reach within the travel technology sector.