Betsy Cordes

Betsy Cordes is a prominent figure in the creative industry, known for her work supporting and advising entrepreneurial visual artists. She is the founder and director of the Art Brand Alliance (ABA), a professional organization dedicated to serving and empowering entrepreneurial visual artists.23

Betsy's career in the creative field is multifaceted:

Professional Background

Betsy initially worked as an art director, which laid the foundation for her current role. During her time as an art director, she found herself frequently engaging in extended conversations with artists about various aspects of their businesses, going beyond just project-specific discussions.1

February 13 Creative

Before founding the Art Brand Alliance, Betsy established February 13 Creative, a business advising agency. In this role, she acted as an art maker-director-lover, creative matchmaker, cheerleader, and strategist. Her agency focused on serving what she termed "art brand entrepreneurs".1

Art Brand Alliance

As the founder and director of the Art Brand Alliance, Betsy continues to support visual artists in developing their brands and businesses. The organization is based in San Francisco, California.34

Approach and Expertise

Betsy's approach to advising artists is holistic and individualized. She helps artists with various aspects of their businesses, including:

• Developing a signature visual style
• Defining a guiding philosophy or mission
• Creating and managing art-based products and services
• Navigating the balance between personal and public life as an artist1

Additional Projects

In addition to her work with the Art Brand Alliance, Betsy is also involved in other creative projects. She is the publisher and promoter of "Mr. Dog's Christmas at the Hollow Tree".5

Betsy Cordes has established herself as a respected figure in the art business world, particularly in helping artists develop and manage their personal brands. Her LinkedIn username, february13creative, likely refers to her earlier business, February 13 Creative, which evolved into her current role with the Art Brand Alliance.