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Bethany Sterner
Senior Director, Product Marketing at Envision Experience
Professional Background
Bethany Sterner is an innovative and highly effective marketing professional, widely recognized for her ability to deliver impact and measurable results through winning go-to-market strategies. Combining creativity with analytical sensibility, Bethany has successfully grown brand visions and positions through multi-channel marketing campaigns designed to resonate with target audiences. Her expertise as an integrated marketer extends across a broad digital skill set that encompasses SEO/SEM, mobile, social media, and email marketing, while also incorporating experience in traditional channels such as TV, print, retail, and live events.
Throughout her career, Bethany has demonstrated an exceptional ability to structure and manage multi-million dollar partnerships, skillfully strengthening relationships with external partners to create synergies that drive business success. She possesses a true passion for new product development, aiming to meet the internal needs of the business while simultaneously transforming the customer’s perception of the brand. Bethany's engaging, hands-on communication style allows her to dynamically rally achievement-driven, cross-functional teams, promoting a work culture that embraces shared goals and the pursuit of personal excellence.
Education and Achievements
Bethany's academic background lays a solid foundation for her marketing expertise, having earned a Bachelor of Science in Marketing and International Business from the University of Maryland's Robert H. Smith School of Business. This program equipped her with the essential skills and frameworks that are fundamental to effective marketing strategies in a global business environment.
Adding to her professional acumen, Bethany obtained a Master of Arts in Public Relations and Communications from Georgetown University. This advanced degree has further honed her ability to craft compelling messages and position brands effectively, enhancing her capacity to engage stakeholders at all levels.
Career Milestones
As a pivotal figure in the marketing field, Bethany has held several prominent roles throughout her dynamic career:
- Director of Product Marketing, Emerging Markets at Envision Experience: In this role, she channels her extensive experience into driving product marketing strategies, ensuring they cater to emerging markets and align with broader organizational objectives.
- Director of Digital Marketing and Ecommerce at Value Place: Bethany previously excelled in a critical position where she led digital marketing initiatives, enhancing ecommerce strategies that increased market share and customer engagement.
- Manager of Consumer Marketing Strategy, Emerging Brands at Rosetta Stone: Her role at Rosetta Stone allowed her to tap into her creative prowess as she shaped marketing strategies for emerging brands, focusing on appealing to new customer segments.
- Lead Digital Strategist, Senior Account Executive at O'Keeffe & Company: A key contributor to strategic marketing campaigns, she played a vital role in enhancing brand presence and driving revenue growth through innovative digital solutions.
- Digital Marketing Specialist, E-Commerce at Time Life: At Time Life, Bethany developed her digital marketing skills and contributed to streamlining online sales initiatives that resonated with consumers.
- Marketing Assistant at U.S. Chamber of Commerce: Her career in marketing began at the U.S. Chamber of Commerce, where she gained valuable insights into public relations and marketing strategies.
Achievements
Bethany is characterized by her core competencies which include go-to-market strategy development, new product and market entry, product marketing, brand management, and digital marketing. She is adept at messaging and positioning, market research analysis, and marketing optimization. Additionally, her skilled budgeting and P&L management capabilities further underscore her strategic marketing insight and foresight.
Bethany’s multifaceted background is complemented by her proven ability to lead diverse teams effectively. She has been instrumental in cross-functional project leadership and management, ensuring that all members are aligned and motivated to reach shared targets. Her passion for mobile UX/UI design showcases her aptitude for creating user-friendly solutions that enhance customer satisfaction and engagement.
Bethany Sterner's accomplishments as a marketing professional not only highlight her commitment to excellence but also exemplify her ability to adapt and thrive in an ever-evolving industry. With a blend of creativity and analytical skills, she continues to set benchmarks in the marketing domain, consistently delivering outstanding results and enriching the brands under her guidance.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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