Bethany Fite

Bethany Fite is a highly experienced and innovative executive with over 20 years in consumer products within various retail markets.

Known for creating successful go-to-market strategies, leading high-performing teams, and making impactful decisions in fast-paced environments.

Experience includes working with a wide range of retail channels and retailers from beauty stores to e-commerce and independent retailers.

Bethany Fite studied Business Administration and Accounting at The University of Tulsa and has held key positions in several well-known organizations.

Currently, she is the Owner at SWET LLC, having previously served as Chief Sales Officer at High Beauty and held leadership roles at other companies.

Her background includes roles such as VP Sales and Marketing, National Sales Director, Buyer, Business Sales Manager, and Executive Trainee at prestigious companies.

Bethany Fite's expertise spans from sales and marketing to retail merchandising and team leadership, making her a versatile and accomplished professional in the industry.