California Lutheran University

Hart

American Influencer Association- Beauty Bundle

goPure Brands

VP of Marketing

•	Oversee and create marketing strategy for Kind Science by Ellen Degeneres 
•	Ideate and develop brand campaigns
•	Create influencer marketing programs (organic, paid, affiliate, and gifting) with the goal of driving new customer acquisition and ROI.
•	Identify and negotiate influencer partnerships and agreements across all social platforms. 
•	Measure and monitor marketing performance with a data-driven approach.
•	Manage and buildout the marketing calendar for Kind Science (Email, Social, SMS, .com)
•	Manage influencer and social budgets, KPIs, and growth to ensure it hit overall brand goals.
•	Partnered with the paid social team to create on brand advertising content for new product launches and evergreen content to drive growth.
•	Worked cross-functionality to align brand strategies with our go-to-market calendar; .com presence, organic, paid, email, SMS, Amazon.
•	Established and maintained relationships with over 100 creators, agents, and managers. 
•	Stay at the forefront of all new social trends and new functionality of each platform.

Guthy|Renker

Senior Director of Brand & Influencer Marketing

American Influencer Association

Senior VP of Marketing

Led the brand calendar for campaign strategies. (concept to execution)
Developed a marketing strategy for advertising, SEO, Social Media and sales/ promotions.
Worked with different vendors to create promotional materials and product launches.
Collaborated with key influencers to implement a solid marketing plan and create more exposure and brand awareness to the products.	
Managed a team to build the company from square one (Start-up) to 3.5 million in 3 years. 
Worked and managed each TKG sales rep weekly, to hit sales goals, targets and Initiatives..  
Set sales strategies for execution of the team and achieved over 100%  sales growth from year one to year two.
Created new products from concept to creation.
Launched over 70 new hair colors to retail and professional marketplaces. Launched all support products as well, with success in both channels of distribution. ( chain beauty supplies and retail)

Henkel

Manage and oversee new product development, merchandising materials, ads, social media, and promotional strategies. Guide our marketing team to maintain focus execute strategies and hit our deadlines
-Manage new product testing, market research, and production with our vendors
- Manage all store and promotional merchandising
-Handle online and print ads
- Mange content for social media and website content

PRAVANA

V.P. of Marketing

Bethany Crellin