Beth Vendice

Beth Vendice is an entrepreneurial leader in advertising and performance media, excelling in guiding DTC brands towards success. With over a decade of experience working in collaboration with private equity, she has played a crucial role in 3 successful acquisitions and 2 exits.

Beth specializes in leading brands through growth phases to acquisition stages, leveraging innovative media strategies to drive new channel revenues. With a strong emphasis on analytics and in-depth knowledge of media platforms, she advocates for a multi-media approach with a measurement strategy focused on business outcomes and quality over quantity.

Her expertise spans bottom-funnel focused efforts as well as long-term strategies that balance performance and brand awareness to achieve market share growth and customer retention. Beth is known for her ability to build relationships, teams, and businesses, setting high standards for herself and her partners while assembling talented teams tailored to growth objectives.

Beth's educational background includes studies in Environmental Engineering Technology/Environmental Technology at Northeastern University, an MBA in International Business from Bentley University - McCallum Graduate School of Business, and a BBA in Finance from the University of Massachusetts Amherst. She also attended Newton North High School.

Throughout her career, Beth has held various roles such as Senior Consultant at Involved Media USA, Sr. Advisor and President at Broadbeam, Divisional President at Mercury Media, SVP of Strategy, Account Services & Media at Advanced Results Marketing, Director of Medical Malpractice & HMO Liability at AIG, and Underwriting Director of National Accounts at Liberty Mutual Insurance.