Beth Schwindt

Research leader who uncovers trail blazing value props and builds the culture and tools to deliver on them.

Beth Schwindt is a seasoned research and strategy professional currently serving as the Director of User Research and Strategy for New Product Development at AT&T, a position she has held since April 2023.1 Based in Seattle, Washington, Beth has an extensive background in user experience research, product development, and team leadership across various high-profile tech companies.

Career Highlights

Current Roles::

Director, User Research and Strategy - New Product Development at AT&T (April 2023 - Present)
Research and Design Director at On The Terrace Tech (January 2023 - Present)

Previous Experience::

Research Manager at Meta's Reality Labs - AR Glasses Team (October 2020 - January 2023)
UX Research Manager at Autodesk (June 2019 - October 2020)
UX Research Manager at Capital One (May 2016 - May 2019)

Key Achievements

At Meta (formerly Facebook), Beth led a team of senior researchers working on unreleased AR products. She scaled the research team from 2 to 12 members and implemented lean research practices that accelerated the identification of viable AR value propositions.1

During her time at Capital One, Beth led complex ecosystem research that shaped a product offering with a projected $300 million+ annual recurring revenue.1

Education

Beth holds multiple advanced degrees:

Master of Business Administration (MBA) and Master of Design from IIT Institute of Design (2012-2015)
Master of Science in Historic Preservation and Conservation from The School of the Art Institute of Chicago (2002-2004)
Bachelor of Arts in Art History, Criticism and Conservation from Lawrence University (1996-2000)1

Expertise and Approach

Beth is known for her expertise in combining ethnography and complex systems mapping to drive growth and innovation. She has a track record of mentoring global cross-functional teams and championing service design across divisions.1

In her current role at AT&T, Beth is actively involved in hiring and team building. She recently posted about an open researcher position in her team, indicating her commitment to growing and developing talent in the field of user research and strategy.2