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Beth Overman
SEO & SEM Digital Marketing Specialist
Beth Overman is a professional with substantial experience in Federal, B2B, B2C, and Patient Recruitment/Biopharmaceutical and Healthcare Marketing.
Her diverse skill set encompasses Digital Marketing Strategy, Branding/Awareness, SEM, Online Marketing, SEO, Copywriting, Audience Research & Analysis, Web Analytics, and more.
Specializing in Patient Recruitment, Health care Marketing, Pharmaceutical Marketing, and other areas, she has a proven track record in traditional and inbound/outbound marketing strategies.
With a background in English Language and Literature, Beth has worked in various roles including Outreach Senior Specialist, Coach Support Analyst, and eCommerce Store Manager.
She has in-depth knowledge of PPC, Google Adwords, Google Analytics, Social Media Marketing, Marketing Automation, and related fields, along with skills in content development, advertising, and project management.
Beth Overman is adept at Clinical Trial Management, Patient Recruitment and Retention, HIPAA Compliance, GDPR compliance, Copy Editing, and Strategic Communications among other areas, showcasing her proficiency in diverse aspects of marketing and healthcare.
Her work history includes positions at MMG, Surefire Social, Trollbeads Studio, Basics First Chiropractic, and Morven Park, highlighting her versatility and adaptability across different industries and roles.