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Beth Marchand
VP Marketing Operations at Curaleaf
Professional Background
Beth Marchand is a forward-thinking leader in the realm of data-driven marketing strategies, with a robust background that spans various sectors, including healthcare, outdoor recreation, and environmental education. She currently holds the position of VP of Marketing Operations at Curaleaf, a leading cannabis operator, where she harnesses her extensive experience to deliver impactful marketing initiatives. With a proven track record in product commercialization and marketing consultancy, Beth has held several significant roles, including Director of Product Commercialization at Curaleaf and Marketing Consultant at Bearmark Digital and NH Project Learning Tree.
Her expertise also encompasses an impressive range of marketing areas. From email and SMS marketing to managing vendor co-op marketing programs, Beth employs her unique blend of skills to drive results for various organizations. She has a special talent for orchestrating event management logistics, grand opening marketing, grassroots campaigns, and strategic nonprofit partnerships.
In addition to her corporate roles, Beth has dedicated a portion of her career to educational and environmental outreach, emphasizing the importance of environmental education. Her commitment to these initiatives sets her apart in the marketing field, demonstrating her desire to impact both business and community positively.
Education and Achievements
Beth's educational background provides a solid foundation for her career in marketing and environmental education. She earned her Master of Science in Natural Resources with a focus on Environmental Education and Interpretation from the University of Wisconsin-Stevens Point, complemented by a Bachelor of Science in Wildlife Ecology from the University of Maine. This academic preparation not only equipped her with a deep understanding of ecosystem dynamics but also honed her skills in educating the public about crucial environmental issues.
Understanding the significance of digital transformation in business, Beth pursued further education in Digital Strategies for Business at the EMERITUS Institute of Management. This program allowed her to delve into cutting-edge marketing technologies and strategies that are essential for navigating the modern business landscape.
Beth’s commitment to lifelong learning is evident, and she brings this same dedication to her professional roles, continually educating herself about the latest trends and technologies in marketing.
Noteworthy Contributions
Throughout her career, Beth has made numerous contributions to the field of marketing and beyond. As the Director of Marketing & Sales at Columbia Care, she played a pivotal role in enhancing brand visibility and strategizing for market penetration in a rapidly evolving industry. While at Eastern Mountain Sports, Beth advanced through various marketing positions, from Marketing Coordinator to Assistant Marketing Manager and finally as Marketing Manager. Her journey in the outdoor retail sector equipped her with unique insights into grassroots marketing and consumer engagement through experiential initiatives in the outdoor recreation space.
Beth has also applied her expertise to support educational initiatives while working as an Education Coordinator for NH Project Learning Tree, where she focused on integrating environmental education into school curriculums and community programs. This role showcased her ability to combine her marketing acumen with her passion for the environment, ensuring that educational programs are not only informative but also engaging and impactful.
Additionally, Beth has experience working with youth organizations like Girl Scouts, where she occupied various roles. She seamlessly integrated educational programming with marketing, enhancing the overall experience for participants. This multifaceted approach to marketing and education is a testament to Beth's innovative spirit and her ability to connect with diverse audiences—kids and adults alike.
Outdoor Enthusiast
Outside of her professional pursuits, Beth is an avid outdoor enthusiast. She enjoys alpine and telemark skiing, hiking, kayaking, road biking, and camping. Her passion for the outdoors is not only a personal joy but also intersects with her marketing interests, specifically in promoting outdoor experiences and products. Beth's active lifestyle and love for nature inform her work, particularly in areas related to grassroots marketing initiatives that resonate with outdoor audiences.
Moreover, Beth is committed to encouraging outdoor activities among children, reinforcing the importance of environmental stewardship from a young age. This dedication to promoting outdoor recreation contributes to her comprehensive understanding of how to effectively market in that arena.
Conclusion
In summary, Beth Marchand is a seasoned marketing professional with a unique blend of expertise in data-driven strategies, environmental education, and grassroots engagement. With a solid educational foundation in wildlife ecology and natural resources, complemented by continuing education in digital marketing strategies, she embodies a dynamic intersection of business acumen and environmental advocacy. Her impressive career trajectory reflects her dedication and commitment to making a positive impact, whether through innovative marketing campaigns or guiding the next generation in outdoor pursuits.
Beth’s diverse skill set, ranging from overseeing marketing operations in the cannabis sector to enriching educational programs, positions her as an influential figure within her field. She continues to explore new avenues for integrating marketing with environmental initiatives and community engagement, remaining a steadfast advocate for the causes and industries she is passionate about.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.