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Beth Evans
Leading Marketing for ASEAN and North Asia at Ciena
Beth Evans is a seasoned marketing professional with a strong focus on the ASEAN markets, South Korea, Hong Kong, and Taiwan at Ciena, a leading global networking company. Prior to her current role, she accumulated 8 years of experience agency-side, working with B2B technology clients across multiple markets. Beth's expertise lies in content management, multi-market campaigns, and team leadership. She has a solid background in the marketing industry having spent time in Asia, particularly in Hong Kong and Beijing, and kickstarting her career in Seattle.
Outside of her professional responsibilities, Beth is actively involved in volunteer work geared towards promoting equal opportunities. She contributes to initiatives such as Gay Games 11 Hong Kong 2022 and the Fruits in Suits/Queer Straight Alliance mentoring program. A passion for fitness and outdoor activities is reflected in her participation in a recreational dragon boat team.
Beth's educational background includes a Bachelor's degree in Journalism with a focus on Public Relations from the University of Oregon. She also pursued intensive studies in Mandarin Chinese and Chinese ethnic studies at Minzu University of China.