Beth Evans

Beth Evans is an accomplished Field Marketing Leader at Ciena, based in Hong Kong. She specializes in international marketing, focusing on building strategies from the ground up and executing tactical details aligned with business objectives. Her professional journey is characterized by a strong commitment to diversity, equity, inclusion, and belonging (DEI), which she believes should be integral to every company and employee's mindset.

Background and Experience

• Cultural Exposure: Beth's multicultural background began in Seattle during the 1990s immigration boom and continued through her experiences studying abroad in Beijing and interning in Accra, Ghana. She has spent nearly a decade working in Hong Kong after five years in the United States, primarily involved in marketing and public relations campaigns at headquarters levels.
• Advocacy for Underrepresented Groups: A significant part of her career is dedicated to helping women and other underrepresented groups advance in their careers. She has initiated inclusion training as a leader of employee resource groups, mentored underrepresented talent, and advocated for diverse hiring practices.
• Community Engagement: Outside of work, Beth co-leads the Fruits in Suits x Queer Straight Alliance mentorship program and actively participates in Hong Kong's dragon boat community.

Professional Skills

Beth is recognized for her ability to:

• Develop comprehensive marketing strategies.
• Manage analyst relations campaigns effectively.
• Mentor and lead teams, fostering an inclusive work environment.
• Engage in public relations efforts that have garnered national awards.

Her approach combines strategic thinking with a passion for community building and advocacy, making her a respected leader in her field.1