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Beth Craig
Meeting and Congress Lead at Exact Sciences
Professional Background
Beth Craig is a seasoned marketing professional with a wealth of experience across various sectors including healthcare, construction, and public relations. As the Meeting and Congress Lead at Exact Sciences, she plays a pivotal role in orchestrating events that are essential for the company's mission in advancing cancer diagnostics and treatment solutions. Her ability to navigate the complexities of planning and executing successful meetings has significantly contributed to the organization's outreach and connection with stakeholders.
Before her current role, Beth served as a Senior Marketing Strategist at UnityPoint Health – Meriter where she was instrumental in developing and implementing marketing strategies that enhanced the visibility and reputation of the healthcare institution. Her strategic planning and her keen insight into market trends enabled the hospital to effectively communicate its mission to the community while fostering growth.
Prior to her tenure at UnityPoint, Beth held several key positions that honed her marketing expertise. She was the Sales and Marketing Manager at Iconica, where she led innovative campaigns and developed strategic partnerships that supported business growth. Her efforts in crafting compelling narratives around the products and services offered laid a solid foundation for the company’s brand presence.
Additionally, Beth's experience as a Public Relations Coordinator at Strand Associates allowed her to sharpen her skills in media relations and communication strategy. Here, she excelled at managing relationships with the media and enhancing the company’s public image, further solidifying her expertise in communication and marketing.
Her early career included vital roles such as Communication Specialist at BCI Group and Marketing Coordinator at Potter Lawson, Inc. In these roles, Beth demonstrated her ability to manage a variety of marketing functions, from coordinating marketing materials to engaging directly with clients to heighten awareness and engagement. Her diverse background in these positions has given her a comprehensive understanding of both strategic marketing and effective communication.
Education and Achievements
Beth Craig earned her Bachelor's degree in Marketing from the University of Wisconsin-Milwaukee, where she laid the foundation for her robust career in this dynamic field. Her education provided her with the theoretical knowledge of marketing principles which she has effectively applied throughout her professional journey.
Beth's achievements reflect her dedication to advancing her organizations' goals through effective marketing strategies. Whether leading large-scale events at Exact Sciences or developing innovative campaigns at UnityPoint Health, she has consistently demonstrated her commitment to excellence and impact in her work. Beth is not only adept at crafting strategies but is also skilled at executing them in ways that resonate with diverse audiences.
Her journey through various roles and organizations showcases her versatility and adaptability, traits that are invaluable in the ever-evolving landscape of marketing. Beth’s ability to leverage her skills and experience has made her a sought-after expert in her field, and she continues to contribute significantly to the organizations she is part of.
Achievements
- Meeting and Congress Lead at Exact Sciences: Spearheads the planning and execution of key events, fostering connections and advancing the company's mission in cancer diagnostics.
- Sr. Marketing Strategist at UnityPoint Health – Meriter: Developed innovative marketing strategies that contributed to the hospital's growth and enhanced its community engagement.
- Sales and Marketing Manager at Iconica: Led initiatives that established valuable partnerships and elevated brand visibility through targeted marketing efforts.
- Public Relations Coordinator at Strand Associates: Managed media relations and cultivated a positive public image for the organization.
- Communication Specialist at BCI Group: Enhanced internal and external communications, supporting the company's marketing objectives.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.