Beth Carter

Beth Carter is the driving force behind Clariant Creative, an inbound marketing agency that focuses on building sales for clients by harnessing the power of content creation and utilization.

With over a decade of distinguished copywriting experience, Beth has worked with a diverse range of companies, spanning from Fortune 100 corporations to small local businesses.

Her academic background includes a Master of Public Policy degree from the University of Michigan and a Bachelor of Science in Economics from Michigan State University, which underpins her proficiency in business acumen and analytics.

Beth's forte lies in data analysis and storytelling, enabling her to craft compelling narratives that resonate with audiences and drive business success.

Passionate about the impact of quality content, Beth firmly believes in the ability of conversational and insightful writing to address customer needs effectively and make a positive difference.

Having held key roles such as Chief Strategist at Clariant Creative Agency, Public Relations/Marketing Director at Kidz Kabaret, Principal at Freelance Writing Solutions, and Assistant Vice President at Aon Trade Credit, Beth brings a wealth of expertise and leadership to the realm of marketing communications.