Bertrand Hazard

Bertrand Hazard is a seasoned Founder & CEO of Lipion, specializing in helping tech vendors develop a clear ICP, refine positioning, and create compelling narratives.

With over two decades of experience, he excels in devising go-to-market strategies, crafting impactful messaging, and building marketing organizations across various sectors.

His expertise spans from early-stage startups to high-growth product-led companies and large enterprise vendors.

Bertrand has worked with a diverse range of active and past clients, including companies like ActiveDraft, ActivTrak, AskNicely, Bigleaf, Byrst, Concord, Solid Data, Trace, and Zendesk Labs.

His professional background includes roles at notable organizations such as SolarWinds, SonarSource, NetIQ, Troux, TrustRadius, J.P. Morgan, and Kellogg's.

Bertrand holds a BA in European Business Studies with a major in Marketing, Finance, Human Resources, and Logistics from Middlesex University.

He also studied Diplome d'Etudes Superieures Europeenes de Management with a major in Marketing, Finance, Human Resources, and Logistics at CESEM Mediterranee in Marseilles, France.

Throughout his career, Bertrand has held key positions such as Former VP GTM Strategy at SonarSource, Former VP Product Marketing at SolarWinds, Former VP Marketing at TrustRadius, and Former Sr. Director at SolarWinds.

In addition to his professional roles, Bertrand has been actively involved in various leadership and advisory positions, such as serving as a Board Member at Austin International School and a Board Adviser at ProductCamp Austin.

His diverse background includes experience at J.P. Morgan, where he gained valuable consumer insights, and at renowned companies like Kellogg's and Filofax UK, where he started his career in marketing and logistics.