Bernie Doering

Bernie Doering is a seasoned international business leader with a wealth of experience in general management, commercial, marketing, and product development. His career has seen him work with renowned global brands such as Nike, Giro Sport Design, Bell Helmets, Easton Cycling, and Blackburn. He is skilled in building and leading world-class teams to drive strategic brand positioning, distribution, and sales growth across international markets.

Doering's educational qualifications include a Master of Business Administration (MBA), specializing in finance and general business from the Olin Business School at Washington University, and a Bachelor's degree in International Relations and Affairs from Lake Forest College.

Doering's professional journey includes serving as the Senior Vice President of Global Sales and Marketing at Stages Cycling and holding significant positions on the board of advisors of companies such as Pelli Skin Co., Sage Titanium Bicycles, and OTTO DesignWorks LLC. Moreover, he has served as a member of the board of PeopleForBikes, where he also headed the Research and Statistics committee.

Doering's earlier roles include serving as the President Interim for Action Sports at Vista Outdoor Inc., Senior VP of Global Sales at BRG Sports, and Sales Director of Strategic Sporting Goods for Nike Inc.

Doering has an impressive profile with unique skills in strategic planning, team building, business development, sales growth, and branding. His interests span across cycling, sports, and business.