Bernardo Rodriguez

Bernardo Rodriguez serves as the Chief Digital and Technology Officer at J.D. Power, a role he has held since December 2019 after initially joining the company as Chief Digital Officer in August 2017. In his current position, he is responsible for leading the company's digital and AI transformation efforts, overseeing divisions related to Technology, Artificial Intelligence, Research, Innovation, and Customer Experience Solutions.12

Professional Background

Rodriguez has over 25 years of experience in digital strategy and enterprise transformation across various sectors. Before his tenure at J.D. Power, he held significant roles including:

• Managing Director of Strategy at Huge (2016-2017), where he led global strategy initiatives.
• Managing Director of Digital Strategy at Accenture (2015-2016), focusing on telecommunications, media, and technology sectors.
• Chief Digital Officer at Kaplan Test Prep and Admissions (2010-2015), where he spearheaded digital transformation efforts.12

He is also recognized for his entrepreneurial spirit, having founded and sold two startups: Mixsic LLC and ProcuraDigital. His early career included research roles at the National Oceanic & Atmospheric Administration (NOAA) where he contributed to advancements in geophysical modeling and supercomputing.12

Education

Rodriguez holds both a Master’s and a PhD in Computer Engineering from the University of Colorado Boulder.12

Recognition

In March 2022, he was honored as the U.S. Chief Digital Officer of the Year for 2021 by the CDO Club, highlighting his contributions to digital transformation within large organizations.12

Additional Roles

Apart from his work at J.D. Power, Rodriguez has served on the Board of Directors for NexTier Oilfield Solutions, where he was involved in audit and cybersecurity initiatives.2

His extensive background in technology and digital strategy positions him as a key figure in driving innovation at J.D. Power and influencing the automotive data analytics landscape.