Bernardo Letayf

Bernardo Letayf is a prominent figure in the field of gamification, particularly focused on revolutionizing education through innovative software solutions. He is the CEO, Founder, and self-proclaimed "Evil Mind Behind the Operation" at BLUErabbit, a company specializing in gamification of education.23

With over 12 years of experience in gamification and more than 25 years in web and UX design/development, Letayf has established himself as an expert in creating engaging learning experiences.1 His work at BLUErabbit has been recognized in the industry, with the company receiving an award for software gamification of the year.1

Currently, Letayf holds the position of CTO and Founder at tabi.one, a cutting-edge platform that aims to redefine player progression in learning by focusing on mastery rather than rewards.12 This new venture demonstrates his ongoing commitment to transforming education through game-like solutions.

Letayf is also known for his international speaking and consulting work, sharing his expertise in gamification strategies and their application in educational settings.1 His approach to gamification emphasizes the importance of creating meaningful, long-term engagement, even though it often requires significant effort and complexity in design.1

At conferences like GamiCon, Letayf has shared valuable insights on avoiding gamification failures, highlighting his practical experience in the field.4 His work consistently aims to make learning more engaging and exciting for students of all ages and backgrounds, leveraging the power of gamification to enhance educational outcomes.1