Bernard Lim

Bernard Lim is a proficient and business-oriented professional known for his empathetic approach towards stakeholders, partners, and target audiences to achieve mutually beneficial outcomes. With a strong inclination towards cost-effectiveness and efficiency, he leverages his robust business acumen and problem-solving skills to devise and implement resourceful strategies. Bernard operates with a strategic mindset akin to a chess player, demonstrating imaginative yet decisive planning capabilities.

During his tenure on the agency side, Bernard engaged with esteemed global brands such as GlaxoSmithKline, AXA, and British American Tobacco, honing his account management expertise. He actively participated in digital initiatives, crafting digital strategies, proposing online campaigns, and managing social media platforms for clients like Dumex, Bintan Resorts, and Vagisil. His bilingual proficiency in English and Mandarin further enhances his communication skills in diverse environments.

Bernard's core competencies encompass a spectrum of skills such as project management, account management, market analysis, client relations, strategic planning, media planning, integrated marketing, advertising, and creative direction. His educational background includes a Diploma in Mass Communications from Ngee Ann Polytechnic, complemented by his formative years at Anglican High School.

In terms of professional experience, Bernard has held key roles in various organizations, including being a Regional Category Manager (Automotive) at Carousell, Marketing professional at Carousell, Co-Founder at JOCKY, Defensive Midfielder at IF United, Business Development Manager at Radiance PhysioFit Pte Ltd, Co-Founder at Hashtag Interactive, Client Relations at Tickled Media, Senior Account Executive at Publicis Groupe, Account Executive at Grey Group, G2 Worldwide, and Sales & Marketing Executive at Play Imaginative, and Event Executive at PI Events Pte Ltd. Each role has contributed to his diverse skill set and industry insights.