Bernadine Lui

Bernadine Lui is a seasoned product design leader with a strong focus on team development and customer-centric approach.

With a Bachelor of Science in Design—Visual Communications from the University of California, Davis, Bernadine's educational background complements her extensive professional experience.

Having held prominent roles at major tech companies like Instacart and Twitter, Bernadine has honed her skills in product design and management.

Her career journey includes positions such as Sr Product Design Manager, Product Design Manager, and Senior Product Designer at Twitter, showcasing her versatility and expertise.

Prior to her roles at Twitter, Bernadine also served as Studio Art Director at SAY: Media, Senior Interactive Designer at Young & Rubicam, and Interactive Designer at McCann Worldgroup, illustrating her diverse experience in the industry.

Passionate about fostering high-performance and customer-focused design teams, Bernadine's leadership style emphasizes trust, strong connections, and a commitment to excellence and impactful results.

Her approach to leadership, characterized by vulnerability and partnership, reflects her dedication to building successful products that resonate with both customers and businesses.