Bernadette Fitzgerald

Bernadette Fitzgerald is an accomplished and award-winning Marketer with over 10 years of experience in the healthcare industry, specializing in strategic marketing, business development, brand development, and product management.

Throughout her career, Bernadette has demonstrated exceptional leadership skills, leading to a series of promotions and recognition with multiple sales and performance awards at GSK and Novartis as a top-performing Account Manager.

Her core competencies include brand and customer marketing strategy, HCP and consumer journey maps, matrix team leadership, new product launches, product management, sales training facilitation, customer experience, vendor relationships, Six Sigma methodologies, retail trade strategy, research initiatives, workshop development, strategic marketing, and brand development.

Bernadette holds a Master of Science (M.S.) in Nutrition from City University of New York-Hunter College, a Marketing Certificate from The Wharton School, a Lean Six Sigma Certificate from Villanova University, and a BS in Nutrition and Dietetics from West Virginia University.

In her professional experience, Bernadette has held key positions such as Global Marketing Capabilities Director at Novartis Oncology, Senior Brand Manager at GlaxoSmithKline (GSK), Director of Customer Marketing and Trade Strategy at GSK, Corporate Owned Medical Group & Independent Customer Lead at GSK, Director of Customer Experience at GSK, and Senior Product Manager at GSK.

For inquiries or collaborations, Bernadette can be reached at bmk_ny@yahoo.com.