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    Bernadette Dortu

    Stratégie et marketing marchés chinois

    Bernadette Dortu is a seasoned professional with over 10 years of experience in assisting brands looking to expand into the European and Chinese tourism markets and vice versa.

    She leads a team of well-established experts to devise tailor-made development strategies for brands seeking to enter the Chinese market.

    In addition to her consultancy work, Bernadette shares her extensive knowledge and expertise on China through masterclasses and courses conducted in leading business and marketing schools.

    Her teachings cover a wide array of topics including social media, e-commerce (including cross-border), and luxury.

    Bernadette Dortu pursued her education by studying International Marketing at Université Paris X Nanterre and also attended Sainte Claire in Verviers, Belgium.

    She is the Founder and Consultant at Maxity, a company specializing in the development of Chinese markets.

    Bernadette has previously served as the Director General at ID Source, an advertising agency, and in roles including Internal Communication at Groupe Danone's International Research Center and Customer Relationship Manager at Gresen International Inc., an American company.

    Bernadette Dortu
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    Location

    Noisiel, Île-de-France, France