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Berit Haugaard
Head of Play Introductions - Creative Play Lab hos the LEGO Group
Professional Background
Berit Haugaard is a distinguished leader known for her extensive experience in project management and innovation within the iconic LEGO Group. With a solid professional journey that spans various roles, Berit has effectively contributed to the organization's growth and success. Her leadership has been instrumental in pioneering creative play concepts and enhancing performance management strategies that resonate with families and children worldwide.
In her capacity as the Head of Play Introductions and Creative Play Lab, Berit champions the fusion of creativity and education in play, ensuring that LEGO remains a cornerstone of imaginative play in homes around the globe. Her career trajectory at the LEGO Group showcases a comprehensive expertise in project management, particularly focusing on developing innovative methodologies that align with the company's vision of fostering creativity through play.
Prior to her current role, she held various key positions including Director of Project Management and Director of Global Performance Management. In these roles, she was tasked with overseeing large-scale initiatives that required meticulous planning and execution, contributing to LEGO's mission by ensuring optimal performance and strategic alignment. Her leadership in the Concept Lab as a project management director allowed her to bring new ideas to life, effectively bridging the gap between conceptualization and execution.
Berit’s career at LEGO began with her roles as Forecast Manager and Senior Innovation Director, laying a strong foundation for her future responsibilities. As a Demand Planner, she was integral in analyzing market trends and consumer demands to inform production strategies, which in turn supported LEGO's goals of being responsive to its audience.
Education and Achievements
Berit Haugaard's educational journey has played a significant role in shaping her professional skills and outlook. She completed her master's degree in Planning and Organizing at Odense Universitet, where she honed her abilities in strategic thinking, project management, and organized execution. This advanced education provided her with the tools necessary to navigate complex projects and carve out innovative pathways within her professional roles.
Before pursuing her master's, Berit attended Sct Knuds Gymnasium, where she studied mathematics. This foundational knowledge in analytical reasoning and problem-solving strengthened her ability to approach project management with a logical and structured mindset, which is crucial in her line of work at LEGO.
Throughout her career at LEGO, Berit has accumulated a wealth of experience, demonstrating a consistent commitment to excellence and innovation. Her various roles not only reflect her adaptability and capabilities but also her dedication to promoting creativity through structured play.
Achievements
Berit Haugaard has celebrated numerous achievements throughout her career at the LEGO Group. Her primary contributions include leading the development of creative play initiatives that have significantly enhanced the user experience and engagement with LEGO products. This pivotal role in the Creative Play Lab has allowed her to directly influence how children and families interact with LEGO, fostering a love for imaginative play.
Additionally, Berit’s leadership in project management has been recognized for driving efficiency and effectiveness in various projects. She has been instrumental in implementing performance management frameworks that have streamlined operations and ensured that projects stay aligned with LEGO's core values and objectives. Her keen insight into performance metrics and innovative strategies has positioned her as a key figure in advancing LEGO's market position.
In summary, Berit Haugaard is not only a pivotal member of the LEGO Group but also an inspiring figure committed to enhancing play experiences for children worldwide. Her extensive expertise in project management and strategic planning has fostered an environment where creativity thrives, contributing to LEGO's enduring legacy as a leader in creative play.
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