Benyi Heider

Benyi Heider is a data-driven marketing lead with expertise in B2B marketing, marketing automation, lead generation & nurturing, MarTech, marketing analytics, account-based marketing, performance marketing, and project management.

He possesses outstanding analytical skills, creativity, goal-orientation, communication skills, and a positive attitude.

Benyi's educational background includes studying industrial clerk and apprenticeship, achieving top rankings in vocational and university-entry diplomas, and earning a Master of Science in Management with a specialization in strategic marketing from Católica Lisbon School of Business and Economics.

Additionally, he studied innovation management at Università Commerciale 'Luigi Bocconi' and obtained a Bachelor of Arts in Business Administration from Hochschule Mainz, including an exchange semester in international management at Budapest Business School.

Benyi Heider has held various positions at Celonis, including Global Head of Database Marketing, Head Of Digital Marketing EMEA, Senior Digital Marketing Manager, Marketing Automation Manager, and Global Online Marketing Manager.

Prior to Celonis, he gained experience through internships and roles at Bayer Business Services, Boehringer Ingelheim Vetmedica GmbH, JiuJiang x-raid Motorsport (Int.) Ltd, and Boehringer Ingelheim.

He is skilled in demand generation, marketing operations, and digital marketing, and embodies traits such as achievement orientation, empathy, and futuristic thinking.