Bentley Hall

Bentley Hall is a prominent figure in the food delivery industry, known for his role as the former CEO of Good Eggs, an online grocery service that specializes in delivering fresh, local food. He took on the CEO position at Good Eggs in December 2015 and led the company through significant challenges, including a near-bankruptcy situation and subsequent recovery. Under his leadership, Good Eggs expanded its offerings and improved its operational model, ultimately turning it into a profitable business recognized for its quality and service.13

Professional Background

• Previous Roles: Before joining Good Eggs, Hall held senior positions at various companies:

  • Plum Organics: He was part of the executive team that grew the company from $1 million to over $90 million in annual sales before its acquisition by Campbell Soup Company.
  • Clif Bar: Worked in supply chain and special projects.
  • Johnson & Johnson: Completed a financial leadership development program.23

• Current Role: As of September 2023, Bentley Hall transitioned from his role at Good Eggs to focus on investments through his company, Smallholding Investments, where he continues to support emerging growth brands in the food sector.2

Achievements at Good Eggs

During his tenure at Good Eggs, Hall implemented strategies that revitalized the brand:

• He led efforts to streamline operations and improve customer experience.
• Expanded product lines to include prepared meals and meal kits.
• Successfully navigated the company through the COVID-19 pandemic, which boosted online grocery shopping.34

Personal Insights

Hall describes himself as a driven entrepreneur and family man, passionate about connecting consumers with quality food sources. His approach emphasizes building strong relationships with farmers and creating a sustainable food system.23

In summary, Bentley Hall's leadership at Good Eggs has left a lasting impact on the company's trajectory, transforming it into a beloved brand within the online grocery space.