Bentley Adams

Bentley Adams is the CEO and Founder of Way, an innovative intuitive eating app based in Los Angeles, California. His mission with Way is to help individuals cultivate healthier relationships with food and their bodies, moving away from restrictive diets towards sustainable eating habits. The app has gained recognition for its effectiveness, reportedly helping 73% of users change their eating behaviors within the first week, a significant achievement compared to typical app engagement rates.13

Background and Experience

Adams is a seasoned entrepreneur with a focus on health and wellness. He has founded multiple companies, including a successful laboratory management firm that was acquired by private equity and a digital marketing agency that became an Inc. 500 company. His early career included roles at Beckman Coulter and KPMG, where he gained valuable experience in healthcare and finance.14

Educational Background

He holds degrees in Training and Economics, with a minor in physiology and functional movement, which informs his approach to health behavior change.4

Vision for Way

Under Adams' leadership, Way aims to impact the health and happiness of millions by promoting mindful eating practices. The app integrates principles from cognitive behavioral therapy (CBT) to foster lasting behavioral changes rather than temporary fixes associated with traditional dieting.23

In summary, Bentley Adams combines his entrepreneurial spirit with a deep commitment to improving health outcomes through innovative technology in the dietary space.