Benn Mendelsohn

Benn Mendelsohn is the owner of Sivana Spirit, a yoga lifestyle company based in Encinitas, California. He took over the business in 2013 alongside his brother, Sam Mendelsohn, after their parents, Marc and Janet Mendelsohn, decided to retire. The company was founded in 1998 and has since evolved into a prominent online store that emphasizes the spiritual and ethical dimensions of its products, which include apparel, gifts, and accessories inspired by yoga and mindfulness principles.123

Under Benn's leadership, Sivana Spirit has maintained its commitment to fair trade practices and sustainable materials, reflecting the family's deep yogic roots. The name "Sivana" itself signifies "oasis of enlightenment," aligning with the company's mission to provide meaningful products that resonate with customers' spiritual journeys.13

In addition to Sivana Spirit, Benn has also been involved in launching another brand, Tiny Rituals, which focuses on crystal jewelry. His background in design and marketing has played a crucial role in the growth and success of both brands.34