Benjamin Willis

Benjamin Willis is an accomplished executive and entrepreneur with more than twenty years of experience in the music business. Co-founding the Los Angeles-based management company and record label, Indie-Pop, in 2008, Willis has been instrumental in recognizing and nurturing non-mainstream talent with significant commercial potential, prioritizing authenticity and enduring success. Indie-Pop's early successes include catapulting The Cataracs to multi-platinum status and facilitating the rise of artist KYLE, known for the six-times-platinum hit 'iSpy.' Expanding his horizons, Willis is now embarking on a new venture by co-launching Independent, a record label offering artists creative freedom and equitable deals. Through his hands-on approach, Willis aims to guide artists towards sustainable careers in an industry shaped by data-driven metrics, solidifying a business model that enables artists to realize their full creative potential.