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Benjamin Thaller
Brand and Marketing- Outdoor geek. Proud to serve a collective Quest
Professional Background
Benjamin Thaller is a distinguished professional in the fields of brand building, Go-To-Market strategy, event organization, product launching, and international communication coordination. With a deep-seated passion for outdoor sports and marketing, he has cultivated an impressive career trajectory, contributing significantly to various prominent organizations. His multifaceted expertise allows him to navigate complex challenges and spearhead innovative campaigns that resonate with target audiences.
Currently, Benjamin serves as the Executive Director at Outdoor Sports Valley, where he is instrumental in fostering growth and innovation within the outdoor sports industry. His leadership and vision drive the organization to create compelling experiences and generate value for both brands and consumers alike.
Before taking on his role at Outdoor Sports Valley, Benjamin was the Marketing Director at JULBO, a global manufacturer specializing in high-performance outdoor eyewear. During his tenure, he was pivotal in strategizing marketing initiatives that elevated the brand’s visibility and engagement in competitive markets.
Additionally, he served as the Alpine Brand Manager at Salomon, where he was responsible for shaping the brand's direction and expanding its reach in the alpine sports sector. His ability to blend traditional marketing techniques with contemporary digital strategies showcased his adaptiveness and innovative mindset.
Benjamin's rich history at Salomon includes various key positions, such as Head of International Communication for Hardgoods and Brand Subsidiary Manager of SALOMON / ADIDAS. In these roles, he honed his skills in global brand management and communication, effectively translating complex product benefits to consumers in diverse markets. His strategic oversight ensured that communication efforts were not only coherent but also impactful across different regions.
Education and Achievements
Benjamin's educational foundation is as robust as his professional experiences. He earned his Master of Business Administration (MBA) with a focus on Marketing, Communication, and Logistics from NEOMA Business School. This comprehensive education equipped him with critical thinking and analytical skills, fundamental for navigating the dynamic landscapes of marketing and brand management.
Throughout his career, Benjamin has cultivated numerous relationships with stakeholders across the industry, enabling him to facilitate collaborations that drive innovation and growth. His dedication to excellence in brand strategy, combined with a keen sense of market trends, positions him as a thought leader in the outdoor sports sector.
Achievements
- Expertise in Brand Building: Benjamin has demonstrated a knack for developing brands that resonate with consumers. His strategic insights and marketing acumen have been influential in driving awareness and loyalty across various outdoor sports brands.
- Successful Go-To-Market Strategies: His ability to craft effective Go-To-Market strategies has made a significant impact on the launch of new products, ensuring they meet consumer needs and leverage market opportunities.
- Event Organization: Benjamin has orchestrated numerous events that have become benchmarks in the industry, showcasing his capacity to create unforgettable experiences that align with brand messaging and consumer engagement.
- International Communication Coordination: His extensive experience in international communication ensures that brand messaging is consistent and compelling across diverse markets, further strengthening the global presence of brands he represents.
In every role he has undertaken, Benjamin Thaller has exemplified dedication, creativity, and strategic thought, consistently delivering results that exceed expectations. His ongoing commitment to excellence and innovation continues to propel the outdoor sports industry forward, making him a respected figure among peers and industry stakeholders.