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Benjamin Read
VP of Data/Analytics at FieldPulse
Ben Read is a seasoned startup leader with a diverse background in media and technology, specializing in marketing and business development. He has a strong track record of leading business development and marketing efforts, having built and grown startups successfully. Ben currently offers consulting services to startups and technology companies, focusing on brand development, product strategy, and market expansion.
In his consulting roles, Ben has been instrumental in launching new consumer mobile apps in the US market for European brands and assisting various technology companies in establishing robust market positions. During his time at HipLogiq (now SocialCentiv), he led the marketing team for both small business and enterprise Twitter-based marketing apps, overseeing online sales, acquisitions, and supporting enterprise sales teams.
Prior to his consulting work, Ben led the digital practice at Ascend Marketing in Dallas and played a key role in business development and marketing for a software startup in Barcelona. He also founded a pioneering digital media agency catering to the publishing industry, where he introduced innovative technologies and managed co-branded and private-label marketing services. Ben's educational background includes a BA in Media - Communication Arts and Political Science from Austin College, language, and culture courses entirely in Spanish from Universidad de Salamanca, and education at Plano Senior High School.
Throughout his career, Ben has served in various leadership roles, including Vice President of Data and Analytics at FieldPulse, Head of Marketing at FieldPulse, Director of Marketing at HipLogiq, Principal and Digital Marketing Group Leader at Ascend Marketing, VP of Business Development/Strategy at Fluendo Embedded SL, President of Reel Review LLC, General Manager at BigStep Media, and Manager of Business Development and Customer Solutions at MindFlow Technologies. Ben's expertise lies in business strategy, marketing, brand development, and uncovering new market opportunities, showcasing his dedication to fostering business growth.