Benjamin O'Dell

Benjamin O'Dell is a seasoned marketing professional specializing in building measurable marketing funnels that convert and driving demand generation through strategic frameworks and continuous optimization.

During his tenure at Meltwater, he significantly increased ROI for the UKI region by taking it from 2.5X to 7X, exceeding growth targets, and positively impacting EMEA through innovative landing pages and Google Ads strategies.

At Meltwater, Benjamin led marketing for the emerging technologies division, contributing to successful product launches including APIs, Packaged Datasets via AWS Data Exchange, and Digital Marketing Insights reports.

Prior to Meltwater, he honed his skills as a Digital / Brand Marketing Manager at a startup in Berlin, collaborating closely with the CEO and gaining valuable experience in marketing, product development, and business acumen.

Benjamin also runs a successful side hustle, leveraging his expertise to consult with influencers and harnessing his own cycling channel to secure brand partnerships and consultancy engagements.

Educationally, Benjamin holds a Bachelor of Arts (BA) in Motion Graphics from Ravensbourne University London and A Levels in English Literature, Fine Art, and Product Design from The Campion School.

His extensive professional experience includes roles such as Director of Demand Generation at Exclaimer, Head of Demand Generation at OpenFin, and various strategic digital marketing positions at Meltwater, among others.

He has also been affiliated with organizations like Demand Collective and Pavilion, showcasing his active involvement in the marketing and business community.