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Benjamin Kupersmit
Owner, Kupersmit Research and Market Research Consultant
Benjamin Kupersmit is the president and owner of Kupersmit Research, a strategic research firm based in Denver, Colorado. With over 21 years of experience in marketing research, he has a diverse background that includes significant roles in political polling and corporate market research.
Kupersmit began his career at Penn and Schoen, where he worked as a Senior Project Manager on high-profile accounts, including Major League Baseball and the American Cancer Society, and contributed to polling for the Bill Clinton White House from 1994 to 1996. He later served as the Director of Research for Ridder/Braden Associates, overseeing research for various political campaigns and non-profit organizations.
In 2001, he founded Kupersmit Research, which specializes in both qualitative and quantitative research methods tailored to meet clients' specific needs. His clientele includes corporate entities like AIMCO and Thomson Healthcare, as well as non-profits such as the Colorado Medical Society and Hunger Free Colorado. Additionally, Kupersmit is involved in academia, lecturing at the University of Denver and the University of Chicago Booth School of Business on topics related to surveys and strategic research.
Kupersmit holds a B.A. in Economics from the University of Pennsylvania and is fluent in Spanish, reflecting his roots as a native of Mexico City.12