Benjamin James

Chief Innovation Officer at GALE / working in new ways in new media to make the most of what moves people.

Benjamin James is an experienced industry veteran who joined GALE as their first-ever Chief Innovation Officer in July 2022.1 2 In this role, he is responsible for establishing GALE as an innovator in the content and media space by developing a new innovation discipline and building processes, programs, activations, prototypes, and campaigns for GALE's clients.1

Career Highlights

Previous Positions::

Head of Creative for T Brand at The New York Times (May 2019 - June 2021)4
Chief Creative Officer at J. Walter Thompson Worldwide (February 2018 - April 2019)4
Managing Director of Creative Innovation at J. Walter Thompson Worldwide (October 2016 - January 2018)4
Marketing Agent at Creative Artists Agency (2008 - 2011)4

Early Career:: James worked as an art director at several prominent agencies, including Crispin Porter + Bogusky, Goodby Silverstein & Partners, Y&R Chicago, and TDA Advertising and Design.4

Expertise and Approach

Benjamin James is known for his innovative approach to marketing and advertising. He believes in using data and audience understanding to drive creative solutions.2 At GALE, he focuses on:

Connecting with platforms, publishers, and media teams
Understanding audiences
Developing new ways to help clients bring value to emerging spaces2

James's experience spans various creative categories, earning awards at The One Show, Cannes Lions, Clios, Sundance Film Festival, and CES.1

Philosophy

James views innovation as an approach rather than just a buzzword. He emphasizes the importance of understanding the connection between business and audience, believing that great work can come from strong relationships.2 3