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    Benjamin Gelnett

    Senior Consultant at Slalom specializing in CX/UX research and product strategy

    Benjamin Gelnett is a strategic marketing and design professional with over 20 years of experience driving innovative communication solutions and creating immersive customer experiences for clients in various industries.

    His expertise lies in identifying meaningful consumer insights to boost brand preference, increase revenue and cultivate brand advocates.

    Benjamin excels in managing complex projects, from conception through to market introduction and optimization, while focusing on building high-performance teams and maximizing resources efficiently.

    He is a member of the Project Management Institute (PMI) and the American Institute of Graphic Arts (AIGA).

    With a background in BFA Graphic Design, Drawing, Color Theory, Art History, Typography, and Design from the Savannah College of Art and Design, Benjamin Gelnett has a solid educational foundation.

    His skill set includes data analysis, market research, competitive analysis, audience segmentation, journey mapping, strategic planning, SOW & Creative Brief Development, digital marketing strategy, sitemap & wireframing, UI/UX design, SEO/PPC/GA, content creation, project management, and new business development & presentations.

    Currently, Benjamin is a Senior Consultant in Experience Design at Slalom, having previously held the position of Consultant in the same department. Prior to Slalom, he served as Creative Director at BURKE.

    His professional journey also includes roles such as Senior UI/UX Designer at Funkhaus, Manager of Web Strategy & Marketing Communications at North State, Business Development Liaison at Parker Poe Adams & Bernstein LLP, Senior Graphic Designer at Birdsong Gregory, Designer at Mood Media, Designer at BOLTgroup, Design Manager at Alpak Container, and Art Director at Anderson Communications.

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    Location

    Charlotte, North Carolina, United States