Benjamin Franchetti

Benjamin Franchetti is the Director of Technology at Agricola Moderna, a company he co-founded in 2018 alongside Pierluigi Giuliani. Agricola Moderna is based in Milan and specializes in developing advanced technologies for indoor agriculture, focusing on innovative solutions such as hyperspectral imaging to enhance agricultural practices.23

Franchetti holds a PhD in engineering and has a background that combines technical expertise with a practical approach to agriculture. He emphasizes the importance of systematic methods in winemaking and agricultural practices, aiming to optimize processes while respecting the foundational vision laid out by his father, Andrea Franchetti, who was a notable figure in the wine industry.12 Benjamin is also involved in the family's wine business, Tenuta di Trinoro, where he applies his engineering background to improve efficiency and innovation in wine production.1