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Ccxp Benjamin Easaw
Accomplished senior level professional with exceptional leadership skills and expertise in customer experience (CX) transformations and building connected experiences.
Professional Background
Benjamin Easaw is an esteemed Customer Experience (CX) professional, boasting over 15 years of dedicated experience in shaping and executing comprehensive CX strategies across various business functions including Marketing, Sales, Product, and Support. His expertise lies deeply rooted in employing Voice of Customer (VoC) insights and Change Management principles, enabling him to facilitate enhanced business and customer experience goals that significantly impact the overall service delivery and customer satisfaction.
Currently serving as the Senior Director of Customer Experience at Thomson Reuters, Benjamin plays a pivotal role in driving CX initiatives that reflect a deep understanding of customer needs and expectations. His strategic vision and commitment to excellence have earned him the trust and respect of both colleagues and clients alike.
Prior to his current role, Benjamin has held several distinguished positions that showcase his capability in delivering stellar customer experiences. He has worked as a Director at Epsilon, where he further honed his strategic skills in customer engagement and experience management. Additionally, his experience as a Senior Strategist at Transamerica provided him with insights into the insurance and financial industries, further reinforcing his ability to cater to a diverse clientele.
His journey in the corporate world began with American Airlines as the Senior Product Manager for Aa.Com, where he made significant contributions to product development, enhancing the customer journey through improved digital experiences. This role paved the way for his further endeavors, including the important position of Vice President of Marketing at Cruise Network, where he showcased his leadership capabilities in facilitating marketing strategies that resonate well with customers.
Benjamin's expansive career also includes stints as Director, Engagement Manager at Targetbase and Software Development Manager at Nortel Networks, demonstrating a well-rounded blend of marketing, engagement, and technical experience.
Education and Achievements
Benjamin Easaw holds a Bachelor of Science (B.S.) degree in Computer Information Systems and Business Administration from DeVry University. This academic background laid a robust foundation for his future career paths, equipping him with a unique blend of technical and business knowledge essential for a well-rounded approach to customer experience management.
In 2007, he obtained his certification in Customer Experience Management (CEM), a significant milestone reflecting his commitment to professional development and excellence in the field. This certification not only underscores his expertise but also reinforces his role as a thought leader in the domain of customer experience.
Throughout his career, Benjamin has had the privilege of supporting a broad spectrum of clients ranging from leading corporations to esteemed institutions. Some notable clients he has engaged with include American Express, Bain de Soleil, BMO Financial Group, Capital One, Charles Schwab, Discover Card, Dr. Scholl’s, Hudson Bay Companies, M&M Mars, Marriott, Nestle USA, Procter & Gamble, Sears Financial, SunTrust, Target, Thomson Reuters, United States Military, Visa, and Wells Fargo. His work with such a diverse clientele is a testament to his versatility and the high demand for his expertise across various industries.
Achievements
Benjamin's career is adorned with numerous achievements that highlight his impact on the organizations he has worked with. His role as a customer experience leader has enabled companies to elevate their customer engagement, streamline processes, and enhance overall business effectiveness. His strategic initiatives have led to measurable improvements in customer satisfaction and loyalty, benefitting not just his employers but also the myriad of clients he has served.
Moreover, his understanding of integrating VoC insights into business practices has positioned him as a reliable advisor and strategist who leverages customer feedback to drive business decisions and changes. Benjamin's skill in aligning consumer needs with operational capabilities reflects his deep-seated commitment to superior customer service and experience.
Through a combination of strategic vision, practical applications of customer insights, and a passion for excellence, Benjamin Easaw continues to be an influential figure within the customer experience landscape, inspiring teams and driving organization-wide initiatives that place the customer at the heart of business strategy.