Benjamin Duban

Benjamin Duban is the Co-Founder and CEO of Stim, a company with an annual revenue of $3 million as of 2025.16 He is also the Co-Founder of Igneet.com.4 Duban is based in Paris, France.3 Previously, he held positions at Republike and Enchanted Tools.3

Duban presented his theory, "Genetics of Things," at TEDxCentraleNantes.25 In his talk, he discusses how studying the heredity of an object can help in thinking about its future evolutions.2 He argues that the identity of any object goes beyond the classical definition and results from its initial design and years of evolution.2 He uses the examples of umbrellas and smartwatches to illustrate how traditional definitions can limit innovation.2 Duban advocates for redesigning the definition itself rather than designing within it.2