Benjamin Benichou

Benjamin Benichou is the CEO and co-founder of Drop, a social commerce platform that aims to enhance the relationship between brands and consumers through social media interactions. He has over 15 years of experience in digital media, brand strategy, and communication, primarily in the fashion and street culture sectors.

Professional Background

• Drop: Benichou has been leading Drop since March 2020. The platform focuses on facilitating direct sales through social media, addressing a common challenge faced by direct-to-consumer (DTC) brands in converting social followers into customers.15
• Unrated Media: Before Drop, he co-founded Unrated Media in 2016, which operated as a creative studio and production company based in Los Angeles.12
• Be Street Media: His career began with the co-founding of Be Street Media in 2007, an independent media brand dedicated to street culture, which gained recognition for its innovative approach to fashion and urban lifestyle.24

Education

Benichou studied at:

• Lycée François Magendie: Obtained a Baccalauréat Scientifique (Spé. Bio) from 2000 to 2003.
• ESMOD École Supérieure des Arts et Techniques de la Mode: Attended from 2005 to 2007, focusing on fashion design.12

Personal Insights

Originally from the south of France, Benichou moved to Los Angeles in 2014 to expand his ventures in the digital space. He is also known for his innovative use of generative AI in art, blending technology with creativity.34 He emphasizes the importance of community engagement in today’s digital landscape and is committed to pushing the boundaries of social commerce and creative expression through his work at Drop.45

Languages

He is proficient in French (native), English (professional), and has elementary proficiency in Hebrew.1

Benichou's vision for Drop reflects a broader trend in retail where AI and social media are increasingly integrated to enhance consumer experiences.