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Benjamin Barnett
Co-Founder / CMO at Kapow Group.
Professional Background
Benjamin Barnett is a highly skilled professional with over two decades of experience in marketing, community engagement, and journalism. His career journey began with a solid foundation in communications, where he honed his skills and built a unique blend of marketing acumen supported by journalistic insights. Notably, he co-founded Kapow Group, where he currently serves as the Chief Marketing Officer (CMO), leading innovative marketing strategies that drive brand growth and community engagement.
Prior to his entrepreneurial venture with Kapow Group, Benjamin enjoyed a significant tenure at Yelp, one of the world's leading local business platforms. Starting as a Community & Marketing Manager, he showcased his ability to tailor marketing initiatives that resonated with Yelp's diverse audience. He progressed through the ranks, ultimately serving as the Senior Marketing & Community Manager and playing a pivotal role in driving engagement and brand loyalty. His steadfast leadership and strategic insights were instrumental in the enhancement of Yelp's community presence.
Benjamin's expansive career includes impressive roles in both agency settings and corporate environments. He previously worked as the Senior Account Director at Frost*collective, where he managed high-profile accounts and developed successful marketing campaigns that drove measurable results. His ability to forge strong relationships with clients and stakeholders has been a hallmark of his career, allowing him to thrive in fast-paced environments.
His versatility in marketing is further highlighted by his experience at Oddfellows, where he held the position of Account Director, managing integrated marketing campaigns, and at M&C Saatchi as an Account Manager, where he played a key role in brand strategy and campaign execution. Early in his career, he developed his sales and marketing skills as an executive at Cellarmasters Wines within the Fosters Group and gained foundational knowledge in advertising as an Account Co-Ordinator at Clemenger BBDO.
Education and Achievements
Benjamin's commitment to education is reflected in his academic journey. He studied at the esteemed St Aloysius College, where he began cultivating his passion for communication and storytelling. He further advanced his expertise by obtaining a Bachelor's degree with a double major in Journalism and Advertising/Marketing from the University of Canberra. This rigorous academic foundation equipped Benjamin with a robust understanding of media, marketing principles, and consumer psychology, essential in today's rapidly evolving digital landscape.
In addition to his formal education, Benjamin's involvement with the Olympic News Service (ONS) as a volunteer journalist during the Sydney 2000 Olympic Games greatly enhanced his writing skills and provided him with invaluable experience in high-stakes, fast-paced environments. His work during the Olympics was a testament to his ability to thrive under pressure and deliver high-quality content to a global audience.
Achievements
Throughout his career, Benjamin Barnett has accumulated several notable achievements that speak to his expertise and influence in the marketing and community engagement sectors. As CMO at Kapow Group, he has led numerous successful campaigns that have not only elevated brand visibility but also fostered lasting relationships with clients and communities. His efforts have empowered businesses to harness the power of community-driven marketing, positioning them for success in a competitive market.
His track record during his time at Yelp is impressive, having been recognized for innovative strategies that significantly increased user engagement and local business partnerships. Benjamin has been instrumental in nurturing Yelp's community through strategic initiatives that promote local discovery and authentic connections.
Benjamin's comprehensive knowledge and experience across both marketing and journalism lend a unique perspective to his work, enabling him to create tailored strategies that resonate with target audiences. His ability to blend storytelling with marketing initiatives has set him apart as a thought leader in the industry, making him a sought-after voice for discussions around marketing strategies, community building, and consumer engagement.
tags':['Marketing expert','Community engagement','Journalism background','Entrepreneurship','Advertising','Yelp experience','Kapow Group CMO','Bachelor's degree Journalism','Bachelor's degree Marketing','Sydney 2000 volunteer','Client relations','Account management','Integrated marketing campaigns'],
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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