Benjamin Abbatiello

Benjamin Abbatiello is an experienced ad tech professional with over two decades of industry experience. He was appointed as the Global SVP of Publisher Solutions at Hivestack, a leading programmatic digital out-of-home (DOOH) ad tech company, in June 2022.1

Professional Background: Prior to joining Hivestack, Abbatiello held executive roles at several notable ad tech companies, including:

• Yahoo
• Spot X
• Interclick
• Eyeblaster
• ContextWeb
• Beachfront Media (most recently as VP of Advanced TV)1

Role at Hivestack: In his current position, Abbatiello works closely with Hivestack's Global Chief Revenue Officer, Nigel Clarkson. He is responsible for driving the company's Global Publisher Solutions division, which includes:

• Supply Side Platform (SSP)
• AdServer
• Yield Manager
• Omnichannel demand side platform (DSP)1

Abbatiello brings extensive experience, particularly in the Connected TV (CTV) and Addressable TV space, which he believes will be crucial in helping the global DOOH industry evolve. He has described himself as being "on the frontline for many successful and innovative ad serving initiatives" throughout his career.1