Benedict Ireland

Benedict Ireland is the Chief Experience Officer (CXO) at TMWX, a digital agency that is part of the Unlimited Group.14 With over 30 years of experience in designing award-winning customer experiences, Ireland brings a wealth of knowledge and expertise to his role.13

Career and Expertise

Ireland's career spans various aspects of customer experience and digital transformation. At TMWX, he is responsible for leading a team of talented designers and bringing together multiple CX disciplines to create seamless experiences.3 His expertise includes:

• Understanding human behavior
• Operating world-class digital experience platforms
• Integrating various CX disciplines

Industry Involvement

Benedict Ireland is actively involved in the digital and marketing industry. He has been invited to share his knowledge and experience at industry events, such as those organized by BIMA (British Interactive Media Association).2 This demonstrates his recognition as a thought leader in the field of customer experience.

TMWX and Unlimited Group

TMWX is a specialist digital agency launched by TMW Unlimited in 2023.46 As part of the Unlimited Group, Ireland's role extends across four divisions:

• Marketing
• Communications
• Data Insights
• Digital Experience5

His position at TMWX and within the larger Unlimited Group allows him to contribute to a wide range of projects and initiatives in the digital marketing and customer experience space.

Benedict Ireland's LinkedIn profile can be found under the username "benedictireland," where more details about his professional background and achievements may be available.1