Benedetto Conversano

Benedetto Conversano is a seasoned IT professional and leader, currently serving as a member of the Digital Advisory Board at Mars Petcare. He has a robust background in information technology and digital transformation, having held significant positions in various multinational corporations.

Professional Background

Conversano has extensive experience in the consumer goods and retail sectors. He is currently the Group Chief Information Officer at Diageo, a role he has held since May 2020, where he oversees the company’s digital and technology functions.3 Before joining Diageo, he was the Chief Digital and Information Officer at Avon, where he played a pivotal role in advancing the company's digital strategies.23 His earlier career includes key positions at IKEA, where he was instrumental in implementing IT strategies that facilitated the company's entry into e-commerce, and Procter & Gamble, where he contributed to the development of innovative IT solutions.23

Education and Skills

Benedetto Conversano holds a Master's degree in Electronic Engineering from Politecnico di Bari and has completed several executive education programs at prestigious institutions, including the University of Oxford and the Wharton School.1 He is known for his passion for driving change through technology and process innovation, and he focuses on organizational development to achieve business results.2

Contributions to Mars Petcare

As a member of the Digital Advisory Board at Mars Petcare, Conversano is involved in enhancing the company's digital capabilities, aiming to transform customer experiences and optimize business processes.4 His expertise in digital transformation and leadership in IT positions him as a valuable asset to the board.