Ben Weiss

Ben Weiss is a visionary entrepreneur who started his journey in the basement, where he brought his ideas to life and paved the way for his success.

He is the author of the book "Basementality", which chronicles his experience of founding Bai Brands in his townhouse's basement in 2009 and revolutionizing the beverage industry.

As the founder of Bai Brands, Ben challenged the norms by creating flavor-packed drinks without excessive sugar and artificial ingredients, which led to Bai becoming the fastest-growing brand and a $1.7 billion acquisition by Dr. Pepper Snapple Group.

Ben's latest venture, Crook & Marker, is reshaping the alcohol industry by offering a fully USDA Organic alcohol beverage portfolio with bold flavors, aiming to provide a healthier drinking option without compromising on taste.

With a educational background from Boston University, Ben Weiss continues to drive innovation and challenge industry standards through his entrepreneurial endeavors.