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    Ben Taft

    Founder & CEO with expertise in venture capital and augmented reality

    Ben Taft is a prominent entrepreneur and investor in the technology industry, particularly in the field of augmented reality (AR) and venture capital. Here's an overview of his career and achievements:

    Professional Experience

    Founder and CEO of Mira: Ben Taft founded Mira in 2016, a company that specialized in developing augmented reality hardware.1 Under his leadership, Mira created AR headsets and raised $20 million in funding.4 The company's notable achievements include:

    • Developing the Prism Pro AR head-mounted display hardware2
    • Creating AR solutions for industrial applications and deskless workers3
    • Designing technology for the Nintendo/Universal Studios Mario Kart ride1

    Mira was acquired by Apple in 2022, after which Taft spent a year working as a Product Manager for Vision Pro and Apple Music.15

    Current Ventures: After the acquisition, Taft has moved on to new projects:

    • Founder & CEO of Daisy, a startup focused on changing the way we experience music (July 2023 - Present)1
    • Founding Partner at Genius Ventures, where he writes first checks for promising founders (2022 - Present)1

    Investments and Portfolio

    As an investor, Taft has been involved with several successful startups. His portfolio includes founding and early investments in companies such as Emotive, Way, Keeper, Moment (acquired by Patreon), Forge, Factory, Method Security, and Timeback, among others.1

    Education and Awards

    • Recipient of the Iovine and Young Prize in May 2016 for his augmented reality startup, illisio1
    • Winner of the Outside Hacks 2015 - Best Integration of Pebble API award1

    Skills and Languages

    Taft is proficient in multiple languages:

    • English (native or bilingual proficiency)
    • Russian (professional working proficiency)
    • Mandarin (limited working proficiency)1

    Ben Taft's career demonstrates a strong focus on innovation in AR technology and a keen eye for identifying and supporting promising startups in the tech industry.

    Highlights

    Jun 8 · Forbes
    This Week In XR: Apple Intros Vision Pro, Red 6 And Paradromics BCI Close Rounds, Mira AR Acquired - Forbes
    This Week In XR: Apple Intros Vision Pro, Red 6 And Paradromics BCI Close Rounds, Mira AR Acquired -
    Apple acquires Mira, a startup building lightweight AR hardware
    Jun 6 · TechCrunch
    Apple acquires Mira, a startup building lightweight AR hardware - TechCrunch
    Apple acquires Mira, a startup building lightweight AR hardware - TechCrunch
    Ben Taft - Virtual Reality Marketing
    Jun 1 · thevrara.com
    Ben Taft, Mira Labs - VR/AR Association (VRARA)
    Ben Taft, Mira Labs - VR/AR Association (VRARA)

    Related Questions

    What inspired Ben Taft to start Mira Labs?
    How did Ben Taft's experience at Apple influence his work at Mira?
    What are some of the key innovations in the Prism Pro AR head mounted display?
    How did Ben Taft's team manage to secure investments from prominent firms like Sequoia and Founder's Fund?
    What challenges did Ben Taft face while developing the Mario Kart ride at Universal Studios?
    Ben Taft
    Ben Taft, photo 1
    Ben Taft, photo 2
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    Experience

    Founder & CEO at Daisy (July 2023 - Present)
    Founding Partner at Genius Ventures (2022 - Present)

    Location

    Los Angeles, California, United States