Ben Sun

Ben Sun is a prominent venture capitalist and entrepreneur known for his role as a Co-Founder and General Partner at Primary Venture Partners, an early-stage venture capital fund based in New York City. He has been instrumental in leading ecommerce investments for the firm, which include successful companies such as Jet.com, Maple, and Makespace.12

Before establishing Primary Venture Partners in 2015, Ben co-founded LaunchTime LLC, a company focused on investing in early-stage ecommerce and digital media companies like Coupang and BounceExchange.23 His investment in Coupang, often referred to as the "Amazon of Korea," is particularly notable for its significant success.4

Ben Sun's career began in the financial sector at Merrill Lynch's Technology Investment Banking Group, where he was involved in numerous corporate finance and merger transactions.12 He later co-founded Community Connect Inc., serving as President and CEO for 12 years. Under his leadership, Community Connect became a leading online publisher with sites like AsianAvenue.com and BlackPlanet.com.1

Ben holds a BA degree in Economics from the University of Michigan.2 His investment strategy is characterized by a focus on seed-stage companies, maintaining a selective approach to ensure high-impact investments. This strategy has led to a substantial portion of his portfolio companies achieving unicorn status.45