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    Ben Nishiguchi

    Technical Product Marketing Manager at VersaLogic Corporation

    Ben Nishiguchi is a Senior Product Manager with a proven track record of transforming organizations into industry leaders through expertise in Product Marketing, Market Research, and Product and Strategic Program development.

    Throughout his career, Ben has demonstrated the ability to balance 'feature set and time-to-market' effectively, allowing companies to capture new opportunities across various industries including Electronics, Mechanical, Consumer Packaged Goods (CPG), Automotive lubricants, Non-Foods, and UI/UX development.

    With over 15 years of Product Management experience and 5 years in Category Management, Ben has played key roles in growing consumer product lines both in the US and internationally, driving significant revenue growth and market share increases.

    His accomplishments include growing product lines from $37 million to $139 million in 6 years, developing revolutionary product lines with $31 million first year sales, and implementing strategies that led to a remarkable increase in brand awareness and market share.

    Ben's core strengths encompass a wide array of skills including market research & analysis, product positioning & differentiation, branding strategies, competitive intelligence analysis, go-to-market strategy, and cross-functional leadership, among others.

    He also holds expertise in areas such as product life-cycle management, trend analysis, P&L management, forecasting, quality & process optimization, and media development.

    Ben's professional background spans industries such as manufacturing (including home improvement, consumer electronics, and pharmaceuticals), services (education/training, UX/UI development, financial services), and retail chains, showcasing his versatility and adaptability.

    His educational background includes studies in Advanced Product Management at Sequent Learning and a BA in Finance and Economics from Utah State University.

    Ben has held key positions at reputable organizations including VersaLogic Corporation, Maverik, Inc., Action Target, Zagg, Inc., and Orbit, where he's made significant contributions to product development, marketing strategies, and brand awareness initiatives.

    Whether working in office or remotely, Ben is committed to driving organic growth strategies, implementing innovative product development processes, and fostering strong leadership and team building within organizations.

    With a strong foundation in Microsoft Office tools and a wealth of experience in product launch strategies, training materials development, and trade show planning, Ben Nishiguchi is well-equipped to drive success in the dynamic landscape of product management.

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    Location

    Salt Lake City Metropolitan Area